Blog Pinging - A Must

OK, chances are if you are reading this blog - you have some knowledge as to what they are and why so many people are using them. In fact, they say that every 1/2 second a blog is created.

Search engines love blogs, primarily because of these factors:

• blogs contain fresh and new content
• blogs contain links
• blogs are updated on a frequent basis

In fact, many blogs get crawled several times a day, and are in Google's index in just minutes after they are published.

Question: So how do these blog postings get indexed so quickly?

Answer: The answer is pinging. A ping lets the search engines and blog engines know that you have updated your blog - so they will come to your site to download or crawl the latest information you have posted.

Follow these simple steps to have your blog cralwed quickly and affectively.

1. Post on a regular basis (whether its once a day, once a week, once every two weeks - try to keep it somewhat consistant) This will train the search engines on their own when to come back.
2. After you publish your blog, go to a http://www.pingomatic.com/
3. Put in your Blog Name, the URL, and click on 'Send Pings'

That's It! The ping will let everyone know that you have made a new post.

If your blog is brand new - do this but also use Google Blog Ping by going to http://blogsearch.google.com/ping

Baltej Gill
Search Engine Marketing