Google Webmaster Tools - A Must

I cannot stress this point any further. If you already have not subscribed for Google Webmaster Tools (by the way it is free) - stop reading this post and go do it now!



Why Use Google Webmaster Tools?

• It's FREE


• Google will tell you information about your pages


• Google will tell you what keyword phrases you are ranking for


• Google will tell you what keyword phrases visitors are clicking on


• Google will tell you when they last came to your site


• Google will tell you if they have any problems indexing your pages

This list can go on and on - but let's take a few moments and talk about what I have mentioned so far.

First of all , Google will let you know when they last crawled your site!

This is extremely important. Yes - there are other ways you can check - such as looking at the cached pages in Google's index (If you are not sure how to do this - just let me know)

But imagine this - let's pretend you are ranking #10 for your keyword phrase and you want to improve your rankings.

So you start changing the title, description, adding more content, creating links etc etc.,

How long do you wait for now to see results? Is it 1 month? 1 week? 1 day?

Let's say you wait a few days and you do not see any results.

So then you go back and make some more changes - and now Google finally comes around to visit your site.

Now - your rankings improved and you are at position #9.

But what if the first changes you made brought you up to #3? or #1 ?

You would not know - because you already made more changes to your site before Google had a chance to come back and evaluate you.

OK I won't elaborate on that point any more - but knowing when Google is coming back to your site is important.

Google Will Let You Know What You Are Ranking For

Is there any tool out there that will let you know this? Yes there are plenty of tools where you can input in your keywords and it will know where you rank - but what if you are ranking for phrases and terms you did not even realize? Have a look at the screenshot below where Google is displaying what keyword phrase and what position the site is ranking for within the last 7 days.

There still is so much other tools/features Google Webmaster Tools has to offer than what I have just posted - and if you are interested in hearing more about this particularly, or if you wish to be a contributor to this blog - please send an email to baltej1911@hotmail.com

Baltej Gill
Social Media Works