Link Building - How To Do It Properly

In a nutshell, link building involves 2 factors - internal links and external links.

Many people overlook the fact that the way you link from one page to another is very important.

For instance, let's pretend you are selling digital cameras - and you have a great review on the new Panosonic Lumix TZ50 that you would like to place on your site.

From an SEO perspective, you want to ensure:

• the page name contains Panosonic Lumix TZ50 (eg. www.yourdomain.com/panosonic-lumix-tz50.aspx)
  
• the title, description and keyword contain Panosonic Lumix TZ50
  
• the H1 Header tag is used and contains the phrase Panosonic Lumix TZ50
  
• the first sentence or paragraph in body contains the phrase Panosonic Lumix TZ50
  
• ALT tag on images contain Panosonic Lumix TZ50
  
• internal links pointing to this page with the anchor text Panosonic Lumix TZ50
  
• external links pointing to this page with the anchor text Panosonic Lumix TZ50

So what do the last two points actually mean?

Instead of linking to the page with the words 'Click Here' , you would want to use the keyword phrase.

If I told you there was a link on my homepage and the link text was 'click here' - without reading what I wrote before the 'Click Here' would you be able to tell what information would be displayed on the page once you click on that link? The answer is no.

On the other hand, if there was a link on my page and the link text was Panosonic Lumix TZ50 - you can be sure that when you click on that link it will take you to a page about Panosonic Lumix TZ50.

The search engines read these links the same way.

External links work the same way - but you just want to be careful that you don't have ALL your incoming links with the exact same link text. Use variations so it looks natural.


Baltej Gill
Social Marketing Works