Q: Title, Description, Keywords Tag: The How To's

OK first of all - the keywords tag is almost irrelevant now. Hardly any of the major search engines look at this tag anymore. In fact, some of the search engines just use this tag to see if you are spamming.

Really, you need to focus on the Title and Description tags.

When you define the title and description for a page, this is what is seen to users if your site does come up on the search results.


So if your Title and Description are boring, or not descriptive enough, not compelling, chances are people are not going to click on it regardless of where you rank.

So it is very important you put the keyword phrase you wish to rank for at the beginning of the title tag and include it in your description tag as well.

Your description should also include some sort of call to action. For instance, you might want to include "click here to find out more"This alone will compel the user to take actions.

Here are some important points you should consider about these tags:

• The title and description for each page of your site should be unique
• The beginning of your title tag should contain your keyword phrase
• The description tag should contain your keyword phrase
• The description tag should include a 'call to action'
• Do NOT put your company name at the beginning of your title tags.

This is actually a common mistake. Most companies put their business names at the beginning of each of their title tags.

So what is wrong with putting your company name at the beginning of each title tag?

1. First of all - if you are not branded people will not be searching for your company name - they will be searching for your product or service
2. Secondly, there is a limited about of characters you can define in the title tag - so you are wasting advertising space by putting your company name at the beginning and having all your good keyword phrases following it
3. If the first 3 words if your title tags of each page begin the same way (with your company name) - this can raise a red flag to Google that you are potentially spamming - even though the content on the page is different. You can actually use Google Webmaster Tools to see if Google feels you are spamming any of your tags.

Baltej Gill
Let's Chat SEO Member