Social Marketing 2.0

Blogs, Web 2.0, Social Marketing, RSS, Bookmarking - are all these just buzz words or really do they mean something?

The truth is - Social Marketing is really taking over traditional SEO. Many blog sites and social networking sites are already climbing their way to the top of the search engines.

For instance, do a search in Google for one of your favourite songs. I would be surprised if the top page results did not include a YouTube video.

Can you imagine the impact a simple 2 minute video can have on your business?

Traditional SEO would require you to keyword research, optimize your title, description and keyword tags, then develop rich content with the right amount of keyword density, proximity and the list goes on. Oh wait - don't forget to include your keywords in the header tag, in link text, and of course build a linking strategy for both internal and external links.

Don' get me wrong - following traditional SEO methods is still very important - but be aware that Web 2.0 is simply not a buzz word - and you are soon if not already going to start seeing the impact of websites that are taking advantage of this technology.

Social Networking sites like Facebook and MySpace are not just sites where teenagers gossip about their boyfriends or girlfriends or how they got sick of the food they ate last night - but can be used as a community where you can inform, promote and discuss your products and services.
So what does this all mean? How can you leverage off these social networking sites and tools?

Stay tuned and you won’t have to worry about being left behind.

Thanks for reading and opting into Web 2.0

Baltej Gill
Social Marketing Works